Bank of America asked consumers what they would be willing to give up for one month before ditching their smartphone and found that many would put their phones first:
- Americans would give up alcohol (84%), caffeine (71%), sugar (71%) and carbs (66%) for one month before giving up their smartphones
- 50% would give up sex for a month before disconnecting
- 49% would even give up their pet before giving up their smartphones
- Nearly 20% said they would give up their significant other before their smartphones
Check out Bank of America’s Trends in Consumer Mobility Report.