Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions, and digital strategies, with a focus on driving results at the local and national level, announced that Daina Middleton, CEO, and Kelly Jo Sands, EVP of Marketing Technology and Data Services, have been selected amongst distinguished marketing executives for the MarTechExecs 50 Women to Know in MarTech – 2018 . The pair will be included in the weekly installment of the Women in MarTech Series beginning in January.
“We are thrilled to be included amongst the women in martech everyone should know in 2018,” Middleton said. “As Ansira continues to create a space for women to recognize their unique strength and bring out the remarkable, courageous leader within, we hope to see more women recognized in this industry for their notable accomplishments and insights.”
Prior to being named CEO of Ansira in September 2017, Middleton ran business marketing at Twitter, served for more than four years as CEO of global performance media agency Performics, and spent nearly 30 years in the advertising and marketing industry. In addition, she worked for the digital creative agency Moxie and spent 16 years at Hewlett-Packard in a variety of marketing roles during her tenure.
“I’m honored to be named as a woman to watch in martech and share this platform with my CEO,” Sands said. “It’s exciting to be part of such an amazing group of women, as well as continuing to motivate and support our coworkers at Ansira, as we continue to push the needle forward.”
Sands was honored in DMN’s “40 Under 40” list in November; and since joining Ansira, her team has grown to over 120 employees. Sands worked to build the CRM practice at Ansira to reach new clients, and because of those new partnerships, Ansira was able to expand the department to what it is now. This expansion has allowed her to help continue earning large Fortune 500 accounts for Ansira.
Ansira’s talented management team and advanced technological capabilities have enabled the agency to continue to serve customers, grow consistently and take a leadership role in the consolidation of the marketing solutions industry.
Ansira is a leading data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs through marketing automation, data analytics, CRM, and performance media. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media, traditional and creative campaigns, marketing automation, and trade promotion programs. Ansira is among the 3 largest independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, technology and specialty services. For more information, visit: https://ansira.com/.