ST. LOUIS, Jan. 3, 2018 /PRNewswire/ — PowerPost, a content marketing platform for enterprise brands, has today announced the launch of their definitive step-by-step guide for turning content marketing programs into true media operations. The Brand Publishing Roadmap helps create publishing programs using a specific methodology based in principles of journalism. This method helps marketers publish content with greater efficiency and effectiveness, saving time, money and resources.
The term Brand Publisher refers to innovative brands that produce scaled, high-quality content using strategies and structures similar to those of media companies. Elements of such a strategy include a commitment to core principles of journalism, as well as using data to drive strategic decisions.
“When we talk about helping marketers become Brand Publishers, we’re talking about a very specific process and governance structure,” said PowerPost CEO Dan Curran. “Brand Publishing involves an unwavering commitment to data-driven content strategy, efficient editorial workflows and a mastery of owned media distribution. This new guide is the playbook for marketers looking to become Brand Publishers.”
The Brand Publishing Roadmap eBook is available at www.powerpost.digital/brand-publishing-roadmap
About PowerPost: PowerPost provides a suite of content marketing solutions for brands, Content Intelligence being the latest addition to its arsenal. The company also leverages the world’s best Brand Journalists to offer top-tier content to clients. PowerPost has offices in St. Louis and Chicago. For more information, visit http://www.powerpost.digital.