Popular ‘In the Know’ Campaign recognized at event on Sept. 22nd
ST. LOUIS – The Explore St. Louis In the Know ad campaign featuring award winning actor and star of NBC’s “This is Us,” Sterling K. Brown, was honored last weekend with two EMMY Awards by the National Academy of Television Arts & Sciences Mid-America Chapter.
The campaign highlights St. Louis’ lesser-known aspects that make the city special. In the spots, Brown shares what he loves about St. Louis, the city he calls home.
Created in partnership with advertising agency H&L Partners and produced by Bruton Stroube, the series was awarded EMMY’s for ‘Best Commercial Campaign’ and ‘Best On-Camera Talent – Performer/Host’.
“First and foremost, we want to thank Sterling for his involvement in the project, as there is no better ambassador for St. Louis and our entire community,” said Brian Hall, Chief Marketing Officer, Explore St. Louis. “We also want to recognize the two local partners who helped us bring this campaign to life, H&L Partners and Bruton Stroube. Along with Sterling, their creative efforts have helped us craft a memorable and timeless campaign that we are all exceptionally proud of.”
The Mid-America chapter was chartered in 1962 and began honoring outstanding achievement in this region with local EMMY awards in 1976. It includes the television markets primarily in Missouri, Arkansas and Illinois and surrounding DMAs: St. Louis, Kansas City, Little Rock, Springfield (MO), St. Joseph, Columbia-Jefferson City, Joplin-Pittsburg, Quincy-Hannibal-Keokuk, Ottuma-Kirksville, Davenport-Rock Island-Moline, Paducah-Cap Girardeau-Harrisburg, Champaign-Springfield-Decatur, Fort Smith-Fayetteville-Springdale-Rogers, Jonesboro, Monroe-Eldorado and Shreveport (LA).
To view the campaign and more information about Brown’s participation in the project, visit explorestlouis.com/sterling.
About Explore St. Louis
Explore St. Louis is the driving force behind St. Louis’ $5.8 billion convention and tourism industry, the official destination marketing organization of St. Louis City and County and operator of the America’s Center Convention Complex.