Never Gonna Give You Up: What Americans are willing to sacrifice for screen time

Bank of America asked consumers what they would be willing to give up for one month before ditching their smartphone and found that many would put their phones first:

  • Americans would give up alcohol (84%), caffeine (71%), sugar (71%) and carbs (66%) for one month before giving up their smartphones
  • 50% would give up sex for a month before disconnecting
  • 49% would even give up their pet before giving up their smartphones
  • Nearly 20% said they would give up their significant other before their smartphones

Check out Bank of America’s Trends in Consumer Mobility Report.