Schnucks customers ‘Round Up’ donations for The Salvation Army Tree of Lights campaign

ST. LOUIS, Mo. – Schnuck Markets, Inc. and The Salvation Army announced on Friday that Schnucks customers donated $236,484 to The Salvation Army Tree of Lights campaign.

Lt. Col. Dan Jennings, Salvation Army Midland Divisional Commander, thanked Schnucks customers and the Schnucks organization for their partnership and donations. Through Salvation Army’s Red Kettle campaign, Schnucks helped to raise $3.6 million.

The funds for the Tree of Lights campaign were raised during a holiday ‘Round Up at the Register’ event. During the event, customers had the option to round up purchases made at Schnucks stores to the nearest dollar.

Schnucks reported that 100 percent of the donations from the two-week event went to The Salvation Army and are in addition to the donations by customers who gave cash at Salvation Army’s red kettles.

“These funds are a great help towards our overall fundraising goal and will allow us to continue to serve those most in need across the bi-state area,” Jennings said.

The Tree of Lights campaign, which represents a considerable amount of The Salvation Army’s year-round operating budget, funds holiday meals, gifts and programs for those in need as well as providing food, shelter, child care, job training and other services throughout the year.

Todd Schnuck, chairman and CEO of Schnucks, said the organization is proud of its longstanding partnership that has been established with The Salvation Army. He also said the organization looks forward to continue to work together and help those in the St. Louis region.

All of the money raised during the ‘Round Up at the Register’ stay local and 86 cents of every dollar goes directly to local programs and services, according to a Schnucks news release.

“As they have so many times in the past, our customers showed their generosity and willingness to help those in need,” Schnuck said.