Schnucks launches companywide fundraising effort to support military heroes and their families

St. Louis-based Schnucks Markets is inviting its customers to join them in supporting families of fallen and disabled service members for the next few months.

Beginning Wednesday at checkout lines in all 100 of the company’s Midwest stores, Schnucks customers offered the option to “round up” their purchase to the nearest dollar. Customers who prefer self-checkout can donate up to $5.

It’s all part of the Schnucks’ campaign to benefit the Folds of Honor Foundation, a nonprofit that honors the sacrifice of fallen and disabled servicemen and women by providing educational scholarships to their spouses and children. The charitable fundraising effort will continue at each Schnucks location until July 4.

Folds of Honor was established eleven years ago when U.S. Air Force Fighter Pilot Major Dan Rooney witnessed a family meeting the flag-draped coffin of their beloved and fallen soldier. The charity has awarded more than $100 million in scholarships to military spouses and children since 2007.

“Schnucks is proud to partner with Folds of Honor to support military families whose loved ones were killed or disabled in their pursuit to protect our American freedoms,” said Schnucks Chairman and CEO Todd Schnuck. “Helping military veterans and their families is important to our company and weknow it’s also important to our customers. We are honored to be able to show our gratitude to our veterans and their families through this partnership.”

St. Louis-based Anheuser-Busch is a primary supporter of the Folds of Honor campaign and plans to host several parking lot events with Schnucks, some of which will feature the world-famous Budweiser Clydesdales.

Schnucks’ beer brats made with limited edition Budweiser Freedom Reserve will also be available throughout the campaign, with a portion of all sales of beer brats in Schnucks’ Meat Departments supporting Folds of Honor.

Founded in St. Louis in 1939, Schnucks is a third-generation, family-ownedgrocery/pharmacy retailer that has gives some $13 million annually in food to food pantries and $1.5 million to nonprofit organizations through the company’s My Schnucks Card program.

Schnucks operates 100 stores in Missouri, Illinois, Indiana, Wisconsin, and Iowa and employs more than 13,000 people.

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